> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linquid.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tags, Folders, and UTM Reference

> Organization structure for links and campaigns, filtering strategy, and UTM consistency

# Tags, Folders, and UTM Reference

Organization controls keep large workspaces navigable and analytics interpretable.

## Tags

Use tags for flexible, cross-cutting labels.

Good tag examples:

* channel names
* region and language
* experiment cohort
* brand or product line

Best practice:

* use a controlled naming style.
* avoid near-duplicate tags.
* document high-value tags used in reporting.

## Folders

Use folders for ownership and structural grouping.

Typical folder patterns:

* by team
* by region
* by product
* by campaign family

Folders are useful when operational ownership matters more than reporting labels.

## UTM templates

UTM templates standardize tracking parameters across campaigns.

Typical fields:

* utm\_source
* utm\_medium
* utm\_campaign
* utm\_term
* utm\_content

Best practice:

1. Use reusable templates instead of manual entry.
2. Keep naming stable over time.
3. Avoid changing UTM conventions mid-campaign.

## Governance model

| Control       | Best use                                       |
| ------------- | ---------------------------------------------- |
| Tags          | Fast filtering and comparative reporting       |
| Folders       | Ownership boundaries and operational structure |
| UTM templates | Campaign attribution consistency               |

## Search and filtering workflows

In large workspaces, combine global search with tags/folders to speed operations:

1. Start with folder filter for ownership scope.
2. Apply tags for campaign/channel segmentation.
3. Apply date and status filters in analytics pages.
4. Export filtered views when reconciling with external systems.

## Common mistakes

| Mistake                          | Result                         | Fix                                        |
| -------------------------------- | ------------------------------ | ------------------------------------------ |
| Freeform tag naming by each user | Fragmented filters and reports | Adopt naming standard and merge duplicates |
| Using folders like tags          | Poor discoverability           | Keep folders structural, tags descriptive  |
| Manual UTMs without templates    | Inconsistent attribution       | Use templates and review periodically      |

## Monthly organization review

1. Merge duplicate tags.
2. Archive stale folders.
3. Validate top UTM templates against current campaigns.
4. Reconcile analytics filters with naming standards.

Related:

* `/user-guides/manual/growth/campaigns-links-rules`
* `/user-guides/manual/data/analytics-views-reference`
* `/user-guides/manual/data/exports-and-operational-checks`