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Smart Routing

Smart routing lets you send visitors to different destinations based on conditions like their device, location, time of day, and more.

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How It Works

  1. Create a link with a default destination
  2. Add routing rules with conditions and destinations
  3. When a visitor clicks, rules are evaluated by priority
  4. The first matching rule’s destination is used

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Rule Types

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Geographic Routing

Route by country, region, or city: 
{
  "type": "geo",
  "conditions": {
    "countries": ["US", "CA", "GB"],
    "operator": "in"
  },
  "destinationUrl": "https://shop.example.com/en"
}
Operators:
  • in - Match if visitor is in listed locations
  • not_in - Match if visitor is NOT in listed locations

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Device Routing

Route by device type or operating system: 
{
  "type": "device",
  "conditions": {
    "devices": ["mobile"],
    "os": ["ios"]
  },
  "destinationUrl": "https://apps.apple.com/app/yourapp"
}
Device options: mobile, tablet, desktop OS options: ios, android, windows, macos, linux

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Time-Based Routing

Route by time of day or day of week: 
{
  "type": "time",
  "conditions": {
    "timezone": "America/New_York",
    "days": ["monday", "tuesday", "wednesday", "thursday", "friday"],
    "startTime": "09:00",
    "endTime": "17:00"
  },
  "destinationUrl": "https://example.com/business-hours"
}

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Referrer Routing

Route by traffic source: 
{
  "type": "referrer",
  "conditions": {
    "referrers": ["facebook.com", "instagram.com"],
    "operator": "contains"
  },
  "destinationUrl": "https://example.com/social-landing"
}

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A/B Testing (Percentage)

Split traffic for testing: 
{
  "type": "percentage",
  "conditions": {
    "percentage": 50
  },
  "destinationUrl": "https://example.com/variant-b"
}

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UTM Parameter Routing

Route by campaign parameters: 
{
  "type": "utm",
  "conditions": {
    "utm_source": "newsletter",
    "utm_campaign": "spring_sale"
  },
  "destinationUrl": "https://example.com/newsletter-exclusive"
}

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Language Routing

Route by browser language: 
{
  "type": "language",
  "conditions": {
    "languages": ["es", "es-MX", "es-ES"],
    "operator": "in"
  },
  "destinationUrl": "https://example.com/es"
}

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Visitor State

Route new vs returning visitors: 
{
  "type": "visitor_state",
  "conditions": {
    "state": "returning"
  },
  "destinationUrl": "https://example.com/welcome-back"
}

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Priority System

Rules are evaluated in priority order (1-100):
PriorityUse Case
90-100Critical overrides, maintenance pages
70-89Primary routing rules
50-69Secondary/fallback routing
30-49Low priority catches
1-29Final fallbacks
Higher priority = evaluated first. The first matching rule wins.

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Combining Rules

Create sophisticated routing by combining multiple rules: 
Priority 90: Block fraud IPs → Block page
Priority 80: Mobile + iOS → App Store
Priority 70: Mobile + Android → Play Store
Priority 60: EU countries → GDPR landing
Priority 50: Business hours → Sales page
Default: Standard landing page

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Query Parameter Preservation

Rules can forward original query parameters: 
{
  "forwardUtms": true,
  "preserveQueryParams": true
}