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Manage Customers, Events, and Conversion Statuses

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Status lifecycle

Use consistent status transitions for accurate payouts and reporting. Typical statuses include pending, approved, refunded, rejected, or fraud-marked outcomes.

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Operator workflow

  1. Confirm new events appear in Events stream.
  2. Confirm conversions map to expected type and source.
  3. Confirm customers are stitched from identity fields.
  4. Confirm status transitions update analytics/payout views as expected.

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Common issue

If sales appear without customer profiles, identity stitching fields are likely missing from ingest.
  • /help/analytics/troubleshoot-analytics-discrepancies
  • /user-guides/manual/data/events-and-customers-operations-reference