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Affiliate Program Operations Reference

This is the complete operator reference for affiliate and partner modules.

Program owner operation areas

Main control areas:
  • programs
  • partners
  • groups/segments
  • categories
  • referrals
  • partner comments/notes
  • enrollments/applications
  • commissions
  • payouts
  • invoices
  • customers and campaigns (affiliate context)
  • fraud and activity logs
  • discounts
  • bounties
  • automation rules
  • messaging

Program-owner module matrix

Partner onboarding paths

Partners can enter through:
  • marketplace discovery/application
  • direct program invite
  • private enrollment workflows
Invitation and enrollment operations include:
  • owner-issued invite lifecycle
  • partner acceptance/decline handling
  • enrollment status transitions with audit visibility

Partner status operations

Common partner states include review, approval, active operation, and restricted/blocked states. Common enrollment/partner lifecycle states include:
  • pending
  • approved
  • rejected
  • invited
  • declined
  • deactivated
  • banned
  • archived

Commission lifecycle

Typical lifecycle:
  1. qualifying conversion arrives
  2. commission is generated
  3. commission is reviewed/approved
  4. commission moves to payout-ready status
Common commission statuses include:
  • pending
  • approved
  • invoiced
  • paid
  • rejected/fraud/cancelled/refunded/duplicate

Payout lifecycle

Typical lifecycle:
  1. payout batch is created
  2. payout method checks pass
  3. payout is processed
  4. payout status is finalized and logged
Supported payout operations can include Stripe-based and PayPal-based payout flows depending on workspace configuration. Common payout statuses include:
  • pending
  • processing
  • sent or processed
  • completed
  • failed or canceled

Messaging and engagement

Available operations include:
  • direct partner messages
  • bulk/broadcast messaging
  • marketplace and invite follow-up
Messaging should be segmented by partner stage (new, active, high-performing, at-risk) to improve engagement quality.

Groups, discounts, and bounties

Partner groups

Use groups to:
  • segment partner cohorts
  • apply group-specific program operations
  • simplify partner targeting in campaigns and reviews

Discounts

Use discount workflows to:
  • issue partner-linked discount structures
  • manage flat vs percentage discount behavior
  • track discount usage in affiliate context
  • validate discount eligibility behavior before campaign launch
  • run discount validation checks against partner/program constraints
  • run discount validate checks before activating live partner promotions

Bounties

Use bounties for:
  • submission-based partner tasks
  • performance-based goal incentives
  • review/approval workflows for submissions

Referrals

Referral views help operators:
  • track referral relationships and invited growth loops
  • attribute program growth to partner referral behavior
  • identify high-performing partner acquisition sources

Categories

Categories are used to:
  • classify programs and partner opportunities
  • improve marketplace filtering and discovery
  • align internal reporting across similar partner types

Partner comments and notes

Comment workflows support:
  • internal review context on partners/applications
  • audit trail for approval or rejection rationale
  • collaboration between affiliate managers and finance/risk operators

Marketplace controls

Program owners can control:
  • listing visibility
  • application requirements
  • eligibility criteria
  • partner-facing positioning

Automation controls

Automation rules can be used to:
  • auto-approve or reject partner flows under defined conditions
  • assign partners to groups
  • issue operational notifications
  • create deterministic handling for repetitive program operations

Messaging and invitation operations

Use invitations and messaging together to manage funnel quality:
  • invite targeted partners directly
  • track pending, accepted, and expired invite outcomes
  • send onboarding and policy reminders
  • broadcast updates for payout windows and program changes

Fraud and compliance controls

Fraud tooling supports:
  • partner and customer anomaly checks
  • suspicious-source pattern detection
  • payout risk gating
  • case/group-based fraud review

Activity logs and operator audit trail

Activity-log surfaces help teams:
  • review partner/program state changes over time
  • audit who changed commission/payout/enrollment states
  • investigate unexpected operational behavior quickly

Invoices and financial close

Use invoice views for:
  • payout period reconciliation
  • partner-facing settlement records
  • internal finance handoff before disbursement

Operational best practices

  • set clear approval criteria before enabling marketplace
  • keep commission policy explicit and versioned
  • require payout profile completeness before approval
  • review fraud dashboard before each payout cycle
Related:
  • /user-guides/manual/ecosystem/affiliates-and-partners
  • /user-guides/manual/ecosystem/partner-portal-reference
  • /user-guides/manual/data/conversions-customers
  • /user-guides/manual/data/exports-and-operational-checks