Skip to main contentGlossary
A/B Test
Traffic split setup that sends visitors across multiple destinations using configured weights.
API Application
OAuth client configuration used for external app integrations (client ID/secret, redirect URIs, scopes).
API Key
Server-side credential used for privileged workspace automation.
Attribution
Association of a conversion event to a prior traffic interaction.
Auto Top-Up
Billing automation that recharges credits when balance drops below a configured threshold.
Billing Cycle
Time window used for subscription renewal and plan-credit reset.
Campaign
Strategy container for links, economics, and reporting context.
Click Limit
Maximum allowed clicks for a link before redirect behavior changes to limit/expired handling.
Cloaking
Proxy-style presentation behavior for links, used in selected sharing scenarios.
Commission
Partner earnings record created from qualifying affiliate-attributed outcomes.
Conversion
Tracked outcome event such as lead, sale, or custom milestone.
Conversion Status
Lifecycle state of a conversion event (for example pending, approved, refunded, duplicate, fraud).
Cost Model
Formula used to compute cost metrics (for example CPC, CPM, CPA, revshare).
Credit Balance
Available spend balance used for billable platform activity.
Custom Domain
Branded domain used for short-link redirects instead of system domains.
Customer
Identity-level record built from one or more conversion events.
Data Retention
Policy that controls how long events, analytics, and related operational data stay queryable.
Deep Link
Destination that attempts to open a mobile app route with web fallback.
Domain Verification
DNS/certificate validation state required before a custom domain is fully usable.
Enrollment
Partner application/invitation record linking a partner to an affiliate program.
Event Stream
Chronological list of tracked conversion-related activity.
Export
Downloadable dataset (typically CSV or JSON) used for reconciliation and external analysis.
Feature Gate
Plan-controlled switch that enables or hides specific modules and capabilities.
Folder
Organizational grouping used to structure links and campaigns.
Fraud Check
Traffic-quality validation used to classify suspicious interactions.
Funnel
View of how traffic moves through stages (clicks, leads, sales, and related milestones).
Currency exchange conversion used for cross-currency reporting.
Group (Partner Group)
Affiliate segmentation construct used to organize partners and apply operational controls.
Integration
Connected external provider used for data ingestion, sync, or outbound automation.
Integration Status
Operational state of an installed integration (active, paused, error, disconnected).
Invoice
Financial record used for billing or payout settlement tracking.
Link
Short redirect object users share with audience traffic.
Marketplace
Partner discovery surface where programs and applicants can find each other.
Member Role
Workspace access level (for example owner/admin/editor/viewer) controlling allowed actions.
Social-preview fields (title, description, image, video) used when links are shared.
Partner
Affiliate participant receiving attribution and potential payouts.
Payout
Disbursement issued for approved partner commissions.
Pixel Tracking
Browser/client-side conversion instrumentation using publishable credentials and script tags.
Publishable Key
Client-safe credential used for browser-side tracking flows.
QR Code
Scannable code mapped to a tracked link destination.
Reconciliation
Process of matching metrics across analytics views, exports, and financial records.
Redirect Fallback
Destination used when primary routing/deep-link logic cannot be completed.
Rule
Conditional routing logic applied to link traffic.
S2S Postback
Server-to-server conversion submission method that does not rely on browser execution.
Scope
Reporting level selected in analytics: workspace, campaign, or link.
SCIM
Identity provisioning protocol used to automate workspace user lifecycle from an IdP.
SAML SSO
Enterprise single sign-on protocol used for federated login.
Short Code (Slug)
Human-readable link key used as the path in a short URL.
Tag
Label used to categorize links/campaigns for filtering and reporting.
UTM Template
Reusable parameter template for consistent source/medium/campaign attribution.
Webhook
Signed event delivery from Linquid to an external destination.
Workspace
Top-level boundary for users, billing, permissions, and data visibility. 
