Currencies, Cost Models, and FX
Campaign economics depend on both cost model and reporting currency.Cost models
Supported strategy types include:- none
- CPC
- CPM
- CPA
- revshare
none: no modeled traffic cost is applied.CPC: clicks multiplied by configured cost rate.CPM: click/impression volume scaled per 1,000 and multiplied by rate.CPA: approved conversion count multiplied by configured acquisition rate.revshare: conversion revenue multiplied by configured percentage.
Cost model selection guidance
| Business situation | Recommended model | Why |
|---|---|---|
| You buy traffic on click basis | CPC | Closest match to acquisition spend structure |
| You buy inventory in impression bundles | CPM | Suitable when placement billing is per thousand impressions |
| You optimize for qualified outcomes | CPA | Cost aligns to conversion completion rather than clicks |
| You pay partners as a share of sale value | revshare | Cost scales proportionally with realized revenue |
| You only need raw performance without cost accounting | none | Simplest setup for pure operational routing |
Currency layers
Typical layers:- workspace default currency
- campaign reporting currency
- conversion event currency
- payout/billing currency contexts
Currency configuration strategy
- Pick one primary workspace operating currency for day-to-day decisions.
- Set campaign currency before traffic launch whenever possible.
- Keep conversion sources consistent about which currency they send.
- Use finance review windows to approve any campaign currency/model changes.
- Document exceptions where campaigns intentionally run in different currencies.
What changes when you update model or currency
Operationally, changes can affect:- future event economics immediately after save.
- cost/revenue rollups shown in summary cards.
- trend lines and ratio metrics such as ROAS/ROI.
- how exports appear when converted to selected report currency.
- recent windows can shift after model/currency updates.
- long historical periods are most reliable when campaign model/currency are stable.
- mixed-currency workspaces should be reconciled with one display currency at comparison time.
How this affects analytics
Reports can differ based on:- current campaign model settings
- whether value fields are event-snapshot or formula-recomputed
- conversion to display currency in the selected view
Common discrepancy patterns and what they mean
| Symptom | Typical root cause | First check |
|---|---|---|
| Revenue looks too high/low for one campaign | Event currency not aligned with expected source currency | Event payload currency and amount |
| Campaign totals do not match workspace totals | Different filters/date windows or scope mismatch | Filter alignment and scope |
| Cost changes after model update | Formula-based cost recalculation for selected period | Campaign model change history |
| ROI looks unstable day to day | Low conversion volume with high value variance | Conversion count and outlier values |
| Affiliate payout expectation differs from campaign revenue | Program payout rules differ from campaign cost model | Affiliate commission config |
FX behavior
FX rates are used for cross-currency normalization and reporting consistency. Operational pattern:- source events can arrive in original currency
- system normalizes for consistent analytics display
- final display follows selected reporting currency context
- set campaign currency intentionally before launch.
- avoid frequent post-launch model/currency changes unless required.
- reconcile large swings with exports during financial close.
- use consistent reporting windows for finance sign-off.
Finance review checklist
- Confirm chosen report currency before exporting monthly numbers.
- Confirm campaign cost model assignments are still intentional.
- Validate major revenue outliers against raw conversion entries.
- Confirm commission/payout reports use the expected currency context.
- Document any manual adjustments so future reports remain explainable.
Troubleshooting unusual revenue or cost values
Check, in order:- campaign currency configuration
- cost model and override values
- conversion event currency payload quality
- selected reporting scope and time window
- affiliate commission/payout configuration when partner channels are involved
/user-guides/manual/data/analytics-and-reporting/user-guides/manual/monetization/billing-plans-and-credits/user-guides/manual/ecosystem/affiliate-program-operations-reference