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Campaign Cost and Budget Reference

Campaigns are the economics layer for groups of links.

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Campaign lifecycle states

Common status flow:
  • active
  • paused
  • archived
State affects traffic operations, editing behavior, and reporting visibility.

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Campaign setup checklist

  1. Confirm campaign objective and owner.
  2. Confirm cost model matches commercial agreement.
  3. Confirm reporting currency before launch.
  4. Confirm budget guardrails are configured.
  5. Confirm linked assets (links/rules) inherit expected defaults.

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Cost model options

Supported campaign models:
  • none
  • CPC
  • CPM
  • CPA
  • revshare

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Formula behaviors

  • CPC: cost scales by click volume (clicks * rate).
  • CPM: cost scales by thousand-impression equivalent ((clicks / 1000) * rate).
  • CPA: cost scales by conversion outcomes (conversions * rate).
  • Revshare: cost scales as revenue percentage (revenue * percentage).
Choose model based on your actual commercial contract, not preference.

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Model selection quick guide

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Currency controls

Campaign-level currency affects display and financial interpretation in analytics. When mixed currencies exist:
  • normalization and conversion context matter
  • always reconcile with explicit date range and scope

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Budget controls and behavior

Campaign budget controls typically include:
  • daily budget cap.
  • total budget cap.
  • utilization progress indicators.
  • threshold warning states.
Operational interpretation:
  • nearing threshold should trigger alert workflows.
  • reaching cap can alter campaign pacing and operator actions.
  • overspend investigations should include timezone and range alignment.
Links can override campaign cost assumptions in selected cases. Best practice:
  • keep overrides explicit and documented
  • review overrides before monthly finance reconciliation
  • avoid silent per-link drift from campaign economics

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Conversion tracking on campaign

Campaign-level tracking toggle controls whether campaign participates in conversion collection/reporting behaviors. When conversion tracking is disabled, sales/leads reporting can appear sparse even if clicks are high.

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Finance reconciliation checklist

  1. Lock date range and timezone.
  2. Confirm campaign status and active window.
  3. Confirm cost model and rates during analyzed period.
  4. Confirm campaign currency and conversion currency normalization.
  5. Confirm override usage on high-volume links.

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Troubleshooting patterns

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Operational best practices

  • define cost model before sending real traffic
  • avoid frequent cost-model changes mid-reporting period
  • validate budget alerts and utilization dashboards
  • align link-level overrides with campaign objective
  • use fixed reporting windows when comparing before/after model changes
Related:
  • /user-guides/manual/growth/links-and-settings-reference
  • /user-guides/manual/data/analytics-and-reporting
  • /user-guides/manual/monetization/plans-pricing-and-limits-reference