Documentation Index
Fetch the complete documentation index at: https://docs.linquid.io/llms.txt
Use this file to discover all available pages before exploring further.
Campaign Cost and Budget Reference
Campaigns are the economics layer for groups of links.Campaign lifecycle states
Common status flow:- active
- paused
- archived
Campaign setup checklist
- Confirm campaign objective and owner.
- Confirm cost model matches commercial agreement.
- Confirm reporting currency before launch.
- Confirm budget guardrails are configured.
- Confirm linked assets (links/rules) inherit expected defaults.
Cost model options
Supported campaign models:- none
- CPC
- CPM
- CPA
- revshare
Formula behaviors
- CPC: cost scales by click volume (
clicks * rate). - CPM: cost scales by thousand-impression equivalent (
(clicks / 1000) * rate). - CPA: cost scales by conversion outcomes (
conversions * rate). - Revshare: cost scales as revenue percentage (
revenue * percentage).
Model selection quick guide
| Use case | Best model | Notes |
|---|---|---|
| Paid media billed per click | CPC | Stable for click-driven channels |
| Display or impression inventory | CPM | Works when traffic buy is impression based |
| Qualified outcome buying | CPA | Better when conversion quality is primary |
| Revenue-sharing partnerships | revshare | Aligns cost to realized sales value |
| No cost accounting required | none | Use for routing-only campaigns |
Currency controls
Campaign-level currency affects display and financial interpretation in analytics. When mixed currencies exist:- normalization and conversion context matter
- always reconcile with explicit date range and scope
Budget controls and behavior
Campaign budget controls typically include:- daily budget cap.
- total budget cap.
- utilization progress indicators.
- threshold warning states.
- nearing threshold should trigger alert workflows.
- reaching cap can alter campaign pacing and operator actions.
- overspend investigations should include timezone and range alignment.
Link-level override interaction
Links can override campaign cost assumptions in selected cases. Best practice:- keep overrides explicit and documented
- review overrides before monthly finance reconciliation
- avoid silent per-link drift from campaign economics
Conversion tracking on campaign
Campaign-level tracking toggle controls whether campaign participates in conversion collection/reporting behaviors. When conversion tracking is disabled, sales/leads reporting can appear sparse even if clicks are high.Finance reconciliation checklist
- Lock date range and timezone.
- Confirm campaign status and active window.
- Confirm cost model and rates during analyzed period.
- Confirm campaign currency and conversion currency normalization.
- Confirm override usage on high-volume links.
Troubleshooting patterns
| Symptom | Likely cause | First check |
|---|---|---|
| High clicks but low modeled cost | Model set to none or rate missing | Campaign cost model and rate fields |
| Cost spikes after config update | Mid-period model/rate change | Config history and selected date range |
| Campaign numbers differ from workspace view | Scope/filter mismatch | Scope, status filter, and date preset |
| Revenue appears without corresponding campaign cost | Conversion tracking active but cost model not configured | Campaign economics settings |
Operational best practices
- define cost model before sending real traffic
- avoid frequent cost-model changes mid-reporting period
- validate budget alerts and utilization dashboards
- align link-level overrides with campaign objective
- use fixed reporting windows when comparing before/after model changes
/user-guides/manual/growth/links-and-settings-reference/user-guides/manual/data/analytics-and-reporting/user-guides/manual/monetization/plans-pricing-and-limits-reference