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Use Tags, Folders, and UTM Templates

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Steps

  1. Create folder taxonomy by team/channel/program.
  2. Create tags for reusable campaign traits.
  3. Configure UTM templates for standardized parameters.
  4. Apply folders/tags/UTM templates during link creation.
  5. Use filters in analytics for scoped reporting.

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Best practice

  • Keep taxonomy stable; avoid near-duplicate tags/folders.
  • Use templates to avoid manual UTM errors.
  • /help/analytics/read-workspace-campaign-and-link-analytics
  • /user-guides/manual/growth/tags-folders-utm-reference